17 March 2010

IPL goes green, shampoo comes clean, and other company, industry and government information

Top Stories

UK Advertising Industry launches new rules for tackling greenwash.reliability high.
"The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) today released a major update of the codes of practice that govern the sector and determine which adverts are deemed unacceptable. Included for the first time is an environmental claims section in the broadcast code that reflects the requirements already in force in the radio and non-broadcast code. There are also updates to the non-broadcast code to introduce an additional explicit rule to prevent marketers from exaggerating the environmental benefits of their products. ... The new codes will come into effect on September 1 this year. They state that advertisers must ensure that all environmental claims must be clear to consumers and all absolute claims must be backed by a 'high level of substantiation'." See BusinessGreen.

NREL Opens Detailed Solar Info to the Web.reliability high.
"The National Renewable Energy Lab (NREL) launched an interactive website that shows exactly where solar installations are being installed, how big they are, how much they cost and how fast the industry is booming." See Sustainable Business News. Access the resource here. [Cool. There are 245 installations near HaraBara's zipcode]

IPL goes green.reliability high.
"Tipped to become the single largest environmental awareness campaign in the Indian subcontinent, Batting for the Environment is a partnership between the IPL and the United Nations Environment Programme (UNEP). Led by UNEP Goodwill Ambassador Sachin Tendulkar, team captains from the Deccan Chargers to the Kolkata Knight Riders will make a Green Pledge to save the planet at the opening ceremony. The IPL will encourage recycling and carpooling, and call on fans to take an active part in helping to green the league." From the IPL site. [The IPL series is like two weeks of Super Bowls in a market of a billion people. Although this campaign is pretty unambitious it will raise awareness of green issues. Indian public attitudes are in some ways years behind.]

Companies, Industries, Markets and Supply Chains

Herbal Essences Reduces Toxic Chemicals.reliability high.
"Herbal Essences, which is owned by Procter & Gamble, agreed to reduce the levels of 1,4-dioxane in the shampoos after health advocate David Steinman (author of Diet for a Poisoned Planet) filed a notice of intent to sue under California’s Proposition 65. Proposition 65 allows individuals to take action against companies that produce products with 1,4 dioxane levels above 10 parts per million. The Herbal Essences line had 1,4-dioxane levels of 24 parts per million." From The Daily Green. [Just because it's "herbal" doesn't mean it is free of toxins.]

ICC to Unveil International Green Construction Code for Commercial Buildings.reliability high.
"The Code Council reached an agreement this week to augment its new International Green Construction Code, supported by Coordinating Sponsors the American Institute of Architects and ASTM International, with ANSI/ASHRAE/USGBC/IES Standard 189.1 as an alternative compliance requirement. Standard 189.1 was developed by the American Society of Heating, Refrigerating and Air Conditioning Engineers, the U.S. Green Building Council, and the Illuminating Engineering Society of North America. This new development will be part of the release of IGCC Public Version 1.0 on March 15, and represents the merger of two national efforts to develop adoptable and enforceable green building codes." See article at ICC eNews newsletter.

Intel powers its way inside the smart grid.reliability high.
"The chip giant has developed a broad strategy to make money on smart-grid technologies, touching on everything from high-performance computing to simulate the electricity grid to home energy management systems. Its efforts have been relatively low-profile because Intel's microprocessors are embedded in other companies' products. But the company is seeing some early activity: it expects to pilot test different types of home energy management devices with partners in the next 30 to 60 days in Oregon, said Lorie Wigle, general manager of Intel's Eco-Technology group". Other activities. See story at CNET News.

BSR Report Offers First Guidelines for Companies on How to Communicate about Climate Policy Engagement.reliability high.
"a new report from BSR offers the first concrete guidelines on how business can communicate to customers, investors, and the public on these climate policy engagement efforts." Includes "Results from an assessment of how 150 leading companies currently report on climate policy engagement—including best practices from firms such as Hewlett-Packard, Johnson & Johnson, and Unilever". From CSRwire. PDF of report here.

Government and Regulation

Legal Settlement Will Require EPA to Evaluate How to Regulate Ocean Acidification Under Clean Water Act.reliability high.
"The Environmental Protection Agency (EPA) has agreed to consider how states can address ocean acidification under the Clean Water Act. The settlement responds to a lawsuit brought by the Center for Biological Diversity that challenged EPA’s failure to recognize the impacts of acidification on coastal waters off the state of Washington. The suit, brought under the Clean Water Act, was the first to address ocean acidification. ... According to the settlement, EPA will initiate a public process for the EPA to develop guidance on how to approach acidification under the federal Clean Water Act. Specifically, EPA will consider a provision of the Act that requires states to identify threatened or impaired waters and set limits on the input of pollutants into these waters." From the Center for Biological Diversity.

[Crossposted from HaraBara.com courtesy of HaraBara, Inc. Copyright © 2010 HaraBara, Inc.]