18 February 2010

Green perception no link with reality? And more company, industry, supply chain and other info

Top Stories

Hey green spender: The truth about eco-friendly brands.reliability high.
Consumers can drive companies toward greater sustainability, but only if their perceptions of how green a supplier is correspond with reality. "New Scientist teamed up with two companies that have collected the most relevant data. Earthsense, based in Syracuse, New York, has polled US consumers on their perceptions of the "greenness" of various companies. Trucost, headquartered in London, has compiled an unparalleled quantitative assessment of companies' global environmental impact" "Overall, there was no correlation between the Earthsense and Trucost scores, suggesting that US consumers have little idea about companies' environmental performance relative to each other. And looking within industrial sectors, the only hint of accurate consumer awareness came for technology companies" Comments on specific companies. More at New Scientist. This graphic contains the meat of the results. [No correlation?! It's worse than we thought.]

Participants Needed to Develop a Capability Framework for Sustainable Value Chains.reliability high.
"United Nations Environment Program (UNEP) and The Society for Environmental Toxicology and Chemistry (SETAC) are soliciting pilot participants in a new project that would develop and test a capability framework for sustainable value chains. . . . The approach complements many existing supply chain initiatives to develop product sustainability indices  or measure Scope 3 GHG emissions by ensuring that lower-tier suppliers have the capacity to provide accurate data." More at Industry Week.

Companies, Industries, Markets and Supply Chains

The Green Data Center Strategies of Web Giants.reliability medium.
"Let's take a look at how some of the biggest web firms are handling IT infrastructure growth while bringing technology and innovative data center design principles to bear on lowering energy costs and reducing carbon emissions." Looks at strategies of Google, Facebook, MySpace, Yahoo, Microsoft. From earth2tech.

Safeway looks to shrink its footprint, signs up with carbon manager Hara.reliability high.
"Hara’s software will be deployed across 1,800 Safeway locations, and will be used to capture data about consumption of energy and water, as well as the production of greenhouse gas emissions and waste. . . . Individual stores will also be able to easily share experiences and best practices using the platform." See GreenBeat. [Hara has no connection with HaraBara, Inc.]

Energy-Efficient Lighting Saves Canadian Tire $6M in 2009.reliability high.
"Canadian Tire is completing an energy-efficient lighting program in 361 stores. This helped save over 45 million kilowatt hours of energy in 2009, and will help save another 85 million KWHs annually from 2010 onwards. The program also prevented the emission of over 11,500 tons of carbon dioxide in 2009, and is expected to reduce emissions by another 20,500 tons annually starting in 2010. The lighting retrofits also translated into energy savings of $6 million in 2009. The company expects to save another $12 million in 2010." See Environmental Leader.

New Corrugated Box Design -- Reusable Packaging.reliability high.
"an RSC style box that can easily be turned inside-out to create a like-new shipping container. The innovative design makes reuse of corrugated containers a practical option for the first time. 'Shipping boxes are typically still structurally solid after their first use,' said company president, Dennis Salazar, 'but they are thrown away or recycled because of how they look. Our design enables the clean inside of the box to quickly and easily become the new outside, at least doubling the box’s life cycle. Essentially, the Reusable Box does the job of two boxes, possibly more.'" More at Earth Times from PR Web.

Green pressures affect trucking.reliability high.
"Grocery chains seeking greater control over inbound inventory and manufacturers pursuing more sustainable shipping are making business hotter for refrigerated freight haulers. Trucking companies that haul temperature-sensitive freight, especially food products, may be more recession-proof than companies that carry consumer dry goods. But increased interest in retail inventory management and environmentally sensitive shipping practices are placing new demands on refrigerated fleet operators. In many cases, it’s a question of shipping more freight with fewer trucks, as shippers and retailers look to save money and cut carbon emissions." Examples from specific food companies. Read more at Journal of Commerce.

Government and Regulation

Dairyman at odds with Pacific Power over manure digester.reliability high.
A tale that illustrates the complexity of dealing with utilities and government regulators whose arcane rules can stifle innovation that would reduce greenhouse gas emissions, not to mention manure odors. Worth reading in the Yakima Herald-Republic.

[Crossposted from HaraBara.com courtesy of HaraBara, Inc. Copyright © 2010 HaraBara, Inc.]