09 February 2010

274,000 jobs? $6 trillion new business? NOAA climate change adaptation service, other company, industry and supply chain info, and what Google is up to

Top Stories

Agency Will Create National Climate Service to Spur Adaptation.reliability high.
The U.S. administration announced creation of a new service within the National Oceanic and Atmospheric Administration to help businesses, local governments and individuals with information on how to cope with climate changes. "The proposed entity would provide "user-friendly" information to help governments and businesses adapt to climate change, creating a central federal source of information on everything from projections of sea level rise to maps of the nation's best sites for wind and solar power." "as plans for the new climate service shape up, NOAA launched a new Web site yesterday, climate.gov, designed to provide access to a wide range of climate information". From The New York Times. See NOAA press release here.

CEO Report Envisions $6 Trillion in Sustainable New Business Opportunities.reliability high.
A report from Alcoa and the World Business Council for Sustainable Development "outlines new business opportunities valued at about $6.2 trillion that will lead to a sustainable world by 2050". The report looks at the challenge of a world in 2050 with 40% more inhabitants and asks what sort of business and industrial developments would be required and possible to give all of those people decent, sustainable lifestyles. See Environmental Leader. PDF of report here. ["The transformation ahead represents vast opportunities in a broad range of business segments . . . . In natural resources, health and education alone, the broad order of magnitude of some of these could be around US$ 0.5-1.5 trillion per annum in 2020, rising to between US$ 3-10 trillion per annum in 2050 at today’s prices, which is around 1.5-4.5% of world GDP in 2050."]

Companies, Industries, Markets and Supply Chains

Where's Google Putting Its Money?.reliability medium.
As a major power consumer, Google is motivated to reduce fossil energy consumption both for its own financial reasons and to avoid criticism. "Besides promoting policy with Clean Energy 2030, a plan to wean the U.S. off coal and oil for electricity by 2030, Google is investing in cleantech on several fronts: developing utility scale renewable energy that can compete straight up with coal, and supporting commercial adoption of plug-in vehicles. Google aims to drive the costs of both down and roll out innovative and scalable solutions within 3 to 7 years. Its solar installation, Power Meter, venture capital fund, and Google Energy are further examples of the company’s expanding reach into the clean energy sector." Post lists 11 Google initiatives. From SolveClimate blog.

Nuclear giant Areva buys solar company Ausra.reliability high.
"The world's largest nuclear plant builder, Areva SA, is entering the solar power industry, with the company announcing on Monday its acquisition of U.S.-based solar thermal player Ausra." More on the deal. See Reuters story.

25% US Renewable Electricity Standard Will Create 274,000 Jobs.reliability high.
"A new study released by Navigant Consulting finds that a 25% by 2025 national Renewable Electricity Standard (RES) would support hundreds of thousands of new American jobs and prevent a near-term collapse in some industries. Job growth in the wind, solar, biomass, waste-to-energy and hydropower industries would particularly benefit the Southeastern U.S. and manufacturing states whose Congressional delegations have had a history of voting against incentives and other measures designed to support the renewable energy sector." See Renewable Energy World. PDF of report here.

.Yellow+Blue Wines go a Shade Greener.reliability high.
.Wine importer J. Soif, Inc. says it has become the only carbon-neutral wine importer in the U.S. through its certified organic wine brand, Yellow+Blue. "Due to its eco-friendly Tetra Pak packaging, the carbon footprint of Yellow+Blue wines is 46% less than that of wine in traditional glass bottles. In order to offset the remaining 54%, the company has purchased 472 metric tons of verified carbon offsets to take responsibility for one hundred percent of the emissions generated by moving its wine from the vineyards to its packaging plants and warehouses. The carbon credits, which were purchased from Boulder, CO based Renewable Choice Energy, support a landfill gas-to-energy carbon reduction project in the United States." From CSRwire. [The company is clearly trying to be greener than other wine importers, but its claim to be carbon neutral is problematic. It has bought offsets to cover the transportation of its wine from vineyard to bottling plant, but not the emissions associated with growing and crushing the grapes, nor packaging the wine, nor distributing it to retailers. "Importation" is carbon neutralized, but not other emissions. Distribution emissions are significantly reduced by use of Tetra Pak packaging, though.]

Government and Regulation

Energy Star for Data Centers Coming in June.reliability high.
"The U.S. Environmental Protection Agency is wrapping up work on an Energy Star program for data centers that it hopes to launch in June, EPA officials said this week. The goals of the program are to give organizations more incentive to improve the energy efficiency of their data centers, and also give them a way to track the results of efficiency projects over time, said the EPA's Alexandra Sullivan, who described the program Thursday at the Green Grid data center conference in San Jose, California." From PCWorld.

[Crossposted from HaraBara.com courtesy of HaraBara, Inc. Copyright © 2010 HaraBara, Inc.]